Have a look at our phenomenal national and international speakers. Click on a profile to view more about each speaker.
- Table Topic
- International Speaker
- Keynote Speaker
- Corporate Speaker
- Master of Ceremonies
- SME Speaker
Have a look at our phenomenal national and international speakers. Click on a profile to view more about each speaker.
Stream Topic: Social Media Engagement – Trolls, Reputation & Crisis Comms
Krystle is passionate about customer service and engagement on social media – even when the going gets tough. Her role working at Wellington City Council keeps her very busy managing content, queries, consultations and campaigns on several platforms as well as educating the organisation on best practice with social media and upskilling staff.
Social media plays an ever-increasing role in crisis communications – the ability to cut through media noise and confusion is extremely powerful. Krystle witnessed this first hand being part of the Public Information Team at the Wellington Regional Emergency Operations Centre after the November 2016 Kaikoura earthquake when parts of Wellington were quite badly affected.
She has gained a wealth of insights and experience having worked in social media and CRM in both the private and public sector across a range of industries. Prior to joining Wellington City Council, Krystle worked for brands such as The Body Shop NZ, Zizzi (UK), Reward (UK) and StarNow. Krystle was an early adopter of social media and helped The Body Shop New Zealand set up their social media platforms and strategy in 2009.
When she manages to take a break you can find her trying out all the great restaurants, shows and events in Wellington (and tweeting/snapchatting about them) or planning her next travel adventure.
Stream Topic: The power of Linkedin.
Kate is a LinkedIn trainer and consultant, social selling specialist and a connector. With her strategic understanding of business development and social selling, her clients see immediate value – using the power of LinkedIn to get results for their businesses or careers.
Done right, social selling on LinkedIn can be the most effective way to create leads, find more customers and grow your business. It’s about growing your network and maximising the power of connections you already have.
That’s where Kate comes in. She can quickly understand your business needs and goals, helping you develop a practical strategy to achieve them online. This comes from her unique breadth of experience – a deep understanding of the LinkedIn platform and years in corporate business development and key account management. Kate’s not just another social media consultant – she knows business and how to make LinkedIn work for you.
Kate has over 2.5k followers on Linkedin.
Stream Topic: Social Media Campaigns – Plan, Execute, Measure and Adjust
Thomas believes in taking you beyond what you thought was possible. He is the owner and cofounder of a marketing consultancy that works with small to medium businesses on all aspects of go-to-market. Thomas loves all things technology and marketing and has a keen ability to translate that technology to the needs of the customer. He believes a strategy is where things begin, and a good strategy enables you to keep matters on the rails and in a forward direction.
Social media is now one of the best channels for any business to engage with their audience these days, doesn’t matter the size. As a marketer I always love it when someone asks me why their business should be on social media, and what’s the best platform for them?
Today’s social media platforms allow you to reach your audience cost effectively. With the right planning, execution and adjustments, campaigns can offer you a huge return on your investment.
In this session, you will learn just some of the tips and tricks your business can take to create effective campaigns on social media and how to tie these to your other marketing activities.
Mark is the Chief Marketing Officer of Digital marketing & growth agency, Rocketshp. Prior to this, he founded one of the world’s first growth hacking agencies. His companies and projects have been mentioned in Wired UK, Forbes and The Wall Street Journal.
He is also the co-author of a book on growth hacking for non-technical marketers, “The Growth Hacker’s Guide to the Galaxy”:
Mark has this to say ‘At Rocketshp, no matter where you’re based, we use the convenient fact that the world is now flat again (sorry, Galileo, but Tim Berners-Lee disproved your theory when he invented the World Wide Web) to create marketing magic on a global scale’.
Mark’s first speaking gig was at the very first Social Media Conference 4 years ago. he has since travelled the world speaking to large audiences. We feel like we discovered this star… or at least had a hand in his speaking fame.
Stream Topic: How to use Instagram and Instagram stories.
Experienced marketer Wendy Thompson is the founder and CEO of Socialites, an award-winning specialist social media marketing company, and Start Social, an online training hub and community to help small and medium-sized New Zealand businesses use social media.
Her companies specialise in building communities and connecting businesses to their communities through social media and have won a numerous industry effectiveness and creative awards for their work across all business sectors including finance, not-for-profit, FMCG and retail. Current clients include Spark, Co-Operative Bank, Mitre 10 and House of Travel.
She is the Lead Marketing Judge for the Westpac Business Awards, was awarded the Ernst & Young Winning Women Scholarship in 2015, as well as picking up a place for Socialites on the Deloitte Fast 50. She also sits on the board of the Well Foundation and CAANZ Social & Digital Committee.
Keynote: How to use Twitter to build relationships with customers.
Stream Topic: Twitter hints and tips that will evolve your business.
Samantha is a leading social media strategist, speaker, and trainer, from Ireland, with over 37,000 followers on Twitter.
Samantha owns and operates Tweeting Goddess.
Samantha and her team plan and deliver effective social media strategies to businesses and entrepreneurs, harnessing the power of social media, and the online community. She is passionate about teaching businesses how to leverage social media effectively and add real value to their business. Samantha is a dynamic and engaging speaker and trainer and is sought after to deliver training courses to many businesses, including Hewlett Packard, HSE, and the Irish League of Credit Unions.
Samantha is also the founder of Social Media Summit Ireland, first hosted in Dublin in 2016 and returns in 2017. The conference brought together digital marketing professionals and leaders across two jam-packed days of digital marketing insights, learning, and information sharing. Samantha is the co-founder of the Women’s Inspire Network – a support network which connects and empowers female entrepreneurs. Originally an online support network, Women’s Inspire Network recently held its first national conference attended by over 250 female entrepreneurs and business owners. The next conference will take place in Ireland in April 2017.
You can find her on all Social Media Channels under @tweetinggoddess.
Keynote: The power of live video platforms to evolve your business brand.
Stream Topic: Learn how Snapchat can transform your business – hints, tips and hacks.
Chocolate Johnny is a third-generation chocolatier and businessman. Hailing from Sydney, he was an early adopter of the online world. He is constantly keeping up with the latest trends and developments in social media, and knows how to convert that into business success.
During the past three years, he has used social media to take the “Chocolate Johnny brand” global. His boutique chocolate shop in Sydney is now an international social media dominator.
John is a big fan of live video, which is where the future of social media marketing is predicted to sit. He uses platforms like Periscope, Facebook Live and Snapchat to build brand awareness while showcasing his delicious products and how they are made.
Chocolate Johnny started out on Facebook and Instagram, but his real success came with Snapchat and Periscope. He has thousands of followers and interaction from 55 countries on his Snapchat and Periscope accounts, many of whom have visited his store when in Australia.
Using social media as the networking tool it is most powerful for, John loves to do interviews with his followers, and profile them on his social media channels. He realised that he was making a huge impact on the lives of his followers and businesses when an influencer told him that her followers had advised her to go and see him and eat his chocolate when she was visiting Australia.
Periscope – 21,000 followers and can get 115,000 views on one featured Periscope.
Twitter – 6,000 followers.
However, it is Snapchat is where John gets the most interaction.
@Perfectionchocolates on Instagram has 2,700 followers, and videos get massive engagement of 590,000 views on one video alone.
Keynote: Brand and reputation – it’s more important than ever.
Corporate Stream Topic: Online brand is a reflection of the business culture.
Katie is a former news and features journalist from the UK. She has worked in public relations and communications for almost 15 years, with a focus on creative strategy and building the reputation of people and brands. With experience leading PR and social media for disruptive global brands (Xero, Kiwibank, Ann Summers, PhotoBox, Weber Shandwick), she delivers results by harnessing actionable data with disruptive thinking. Her out-of-box thinking and collaborative approach to design, has delivered some of the biggest campaigns in the UK and New Zealand.
Having traversed numerous sectors including tech, FMCG, fashion, retail and financial services; Katie’s MO is translating business goals into campaigns that stop people in their tracks. Building thriving communities and magical experiences that fuel the imagination keep Katie immersed in a career and sector that has faced increased disruption.
She is a business mentor to young entrepreneurs and her pro-bono commitments include advising non-profits and SMBs on their social, PR and brand strategies in addition to facilitating workshops. She has written for Marie Claire, MSN, Idealog, StopPress, Cosmopolitan and ITV and has spoken at events across the globe – including the prestigious Science Museum in London. She is a speaker, blogger, author and mentor to young women in leadership roles
Corporate Stream Topic: The Omni channel experience – Community management to customer engagement.
Amar is currently the Social Media Community Manager for large mobile provider where he is entrusted with humanising the online (digital, social, mobile) customer experience. He has also been a managing committee member for SMCakl for the last 7 years. He brings his personal work philosophy of ‘Serve. Solve. Simplify.’ to work every day, to enable his team to fulfil the wider goals of the marketing team – making sure the right information reaches the right audience at the right time within the community.
Amar is a Management Strategy Consultant specialising in social business, content marketing, community engagement, and experience design. He has extensive international experience in digital marketing and communications across cultures, markets, and brands having worked in global advertising & marketing communications agencies in India, Bahrain and New Zealand. You could say that this millennial has been around the block… or the world.
Amar is a blogger, copywriter, speaker, open networker and a guest lecturer. He is a believer in innovation and creativity, enabling him to have fun and help companies in a wide range of industries. Amar focuses on using his tools to get the full scope and approaches his work with a powerful workplace-wide approach.
You can follow Amar on social media under mr_madness. He has 6.5k Twitter followers and an engaged following on other Social Media Channels.
Keynote: The Evolution of Social Media
Stream Topic: Generating sales with Facebook advertising
As something of a social media darling, Wanita is impossible to ignore. The founder of the Social Media Conference NZ, she has spoken alongside such luminaries as Annah Stretton, John Kapos, and big wigs from Facebook, LinkedIn, Yahoo and Google.
Originally from South Africa, Wanita is known as The African Kiwi and is a bit of a global butterfly. She travels the globe (well, South Africa, Australia, USA, Canada, Italy, Switzerland, UK & Thailand) to both speak & educate businesses and organisations about digital and social media marketing. As the eternal student, Wanita uses these opportunities to continue her own learning & development in order to bring the latest cutting edge and practical opportunities to her clients.
“Three hours with Wanita looking at the foundations of my revised marketing strategy was worth more than 6 months I had spent with an independent business consultant” – Dianne Carian
Stability and cre’;/adibility are two important aspects within the social media and digital marketing industries. Wanita is working towards creating a community of passionate professionals from these industries to work alongside her. A firm believer in the power of social media, she is excited to see more businesses embracing it and enjoying their well-deserved results.
Wanita has been recognised by the World Wide Who’s Who for her dedication to leadership and excellence in learning and development, social media and digital marketing and change facilitation. With a passion for taking the complicated and making it easy to understand using real world examples, Wanita is a social media Godsend. Her intuition, experience and adaptability enable her to work with a variety of people in different businesses to achieve outcomes. Wanita’s passion lies in strategy, live streaming and maintaining the freshness and vitality of online content.
As a speaker, Wanita brings a sense of authenticity to her presentations. This, coupled with a strong knowledge of her social media niche, ensure her audiences become and stay motivated. I can say with confidence she will always be an asset for any talk or presentation she is part of Virin Gomber.
Stream Topic: The Art of Pre-suasion – Content, keywords and social.
Rebecca Caroe is an accomplished public speaker delivering keynotes, workshops and seminars. She is a B2B marketing and CRM specialist with experience in Australasia, European and US markets. She delivers tactical digital marketing insight framed around a practical methodology which listeners find easy to understand and take action. As an expert in search engine marketing and direct response copywriting, her focus on practical digital marketing suits SME businesses.
She is known for her involvement with the sport of rowing and commentated for the BBC at the London Olympics.
Areas of expertise Entrepreneur, Leadership/development, Business Development, Online Marketing, Social Media / Content development, SEO/SEM, Pitch Development, CRM, Marketing Automation.
Rebecca’s speaking style is based on education ‐ what you need to learn, she explains aa concept and then shows examples so attendees can and execute with confidence. Speaking topics can be delivered as a keynote, or expanded into workshop‐style immersive learning experiences.
‘I first saw Rebecca Caroe speak on a marketing and technology panel at SXSW in Austin, Texas. I was so impressed that I got in touch to discuss marketing with her further. I subsequently invited Rebecca to speak at the inaugural DiG Festival, and event I run in Newcastle, Australia. Her preparation, content and delivery were so well received that I have subsequently had Rebecca speak at two more DiG Festivals. Rebecca’s knowledge around content marketing and local marketing strategies is world‐class and I highly recommend her to any event organiser’.
Craig Wilson Founder – Sticky Digital Marketing, Co‐founder – DiG Festival “I would highly recommend Rebecca’s workshops. The information she shared
‘I would highly recommend Rebecca’s workshops. The information she shared was both relevant and easy to implement. She is highly knowledgeable and gave all attendees great advice. We have all walked away with effective strategies to improve our websites’.
Megan Rees, Grey Lynn Business Association
“Thanks so much for coming to speak to us and giving us practical, attainable marketing tips to action – feedback was that several members were intending to immediately put your advice to work.” Robynne Pringle, Manager, Te Atatu Business Association
Stream Topic: How to keep Content Marketing fluid in a corporate environment
Cassie is a California native, & after 14 years in New Zealand, a proud Kiwi.
Passionate about storytelling across mediums both emerging and traditional, her role as GM of Content Marketing & Experiential at NZME is to lead, motivate and take a team of ground breaking content marketers and project managers to the next level.
Prior to joining the team at NZME, Cassie worked across industries, mainly in the social and digital media spheres with a concentration on content creation for some of New Zealand & Australasia’s largest brands.
Most recently, Cassie worked for Air New Zealand where she led a team of digital/social media specialists – driving some of the best results in the company’s history in social and digital media for the brand. Prior to Air New Zealand, Cassie held content/marketing roles at ANZ Bank, Mercury Energy and AA Travel.
On the weekends, you’ll find Cassie chasing endless summer while stand-up paddle boarding with her daughter and fiancée. She’s also a keen fan of a buttery chardonnay.
Keynote: Social media to WIN with Customers! What else should I do?
Stream Topic: Be Seen, Be Heard, Be Found Online®
Dynamic and down to earth, Cathy Mellett has unique insight into the dawn of the modern Internet having worked in information services since 1989. She had the prescience to recognise the potential of digital developments and has run her own successful digital marketing agency, Net Branding ® since 2009.
Her passion for providing effective online marketing solutions for businesses has seen her work with numerous clients on Internet Marketing, SEO, Social Media and Website services to more than 250 businesses in New Zealand and overseas.
Cathy is able to speak informatively and fluently across the full digital media spectrum providing foundation understanding, key insights and future trends to enable business owners and managers to more effectively deliver on their own business goals.
Her engaging and practical approach, supported by a wealth of experience unmasks the complexities of online marketing and gives her audience unrivalled access into a world of opportunity that has often been considered to be daunting.
Andrew Baird is a digital business transformation coach. By his own admission, he finds ways to make business simpler so that he can do more of the things he loves.
He deals with a range of people from Baby Boomers getting ready to sell their business for the maximum price through to Gen Y’s starting their first business who may need clarity and direction.
His main focus is to help small and medium businesses make more cash profits by creating leverage so that they can help more people with their products and services while also working less and getting the balance back in their lives. A philosophy that Andrew carries into his own life and business.
Andrew has a wealth of knowledge and experience in business and advanced maverick business strategies to transform virtually any business. His “no fluff” approach and tried and tested business strategies combined with the right mindset gets amazing results for clients.
Andrew runs several workshops and was a keynote speaker at The Online Business Aademy, Social Media Conference in 2016.
Topic for the Conference:
Stream Topic: How to develop content across other digital channels and repurpose through Social Media
Paul Spain became established as a technologist in the early 1990’s and quickly gained a reputation as a leader working with clients such as Microsoft, Saatchi & Saatchi, Ogilvy & Mather and TrustPower. In 1997 Paul established Gorilla Technology to bring technology leadership to the best of NZ’s small to medium businesses and not-for-profit organisations.
Paul now works closely with Gorilla’s clients helping them strategically leverage technology in order to achieve their goals more effectively. He commentates on technology and business subjects on TV, radio and online, hosts both the NZ Business Podcast and NZ Tech Podcast and is a keynote speaker.
Outside of work Paul’s great love is his family – Selina and Pablo. He also loves travelling – which his media and speaking engagements often help facilitate. Some of the biggest companies in the world such as Microsoft, Intel, HP and Ford bring him to attend events in locations such as USA, UK, Taiwan and Australia.
Topic for the Conference:
Stream Topic: Social Selling – Driving sales and leads.
Having led sales organisations for much of his career, Josh Borgia-Frost became interested in social media as a tool to engage customers when Hassan Dia was hired into one of his sales teams. In his first month Hassan smashed his targets and on investigation, Josh learnt that as Hassan was a digital native and a social media expert, the go-to marketplace to hunt and qualify leads is social media.
Corporate Stream Topic: The power of Empathetic Communication across social media with a focus on Engagement, Social Selling and Social Buying.
Ryan “the Lion” Ashton has enjoyed a full career in the fields of Sales, Marketing, Creative, Events, Social, Digital across many industries including; Hospitality, Construction, Telco, Publishing, Digital (Platforms, Development & Integration) and consulting related to
With many achievements including collecting a range of awards as an Art Director for All Blacks, and the Highlanders, to managing a Michelin Star restaurant for Marco Pierre White winning Vogue Magazine Best Gastro Pub Award, 2 First Sales for Google Enterprise in NZ – all achieved with Empathetic Communication which extends to his approach for using Social Media and Social Selling.
Having been an early adopter of Social Media, since 1996 when the internet reached NZ giving us IRC to being recognised by LinkedIn as being in the top1% of global profiles. Generating his first Social Sale in 2009 lead to the development his Social Selling program “Social Selling is a behaviour, not a process” delivered to corporates, Lecturing at Universities and speaking regularly at various events.
Stream Topic: How you can create #winwin opportunities and collaborations to create more leverage in your business.
Natalie Cutler-Welsh aka the ‘Go to Girl’ is a speaker, author and impact entrepreneur. CEO of Go to Girl Social Media & Networking and co-founder of parenting book, blog & podcast If Only They’d Told Me. Canadian-Kiwi Natalie helps business owners to create connections, collaborations and courage so they can get their message out to the world while also looking after themselves. Online membership & courses, In-person coaching, events and Mastermind group.
As seen on The AM Show, Paul Henry and numerous online & print publications, Natalie is renown for her entertaining and on-point insights, talks and workshops, membership and courses that leave people feeling informed and empowered.
In her energetic & engaging workshop, you will gain insight and ideas on how you can create #winwin opportunities and collaborations to create more leverage in your business.
You’ll walk away from the workshop with new ideas on:
* Tweaking your business model, services & offerings to allow for more leverage
* Systems & online tools to create and track residual income.
* 2 new ideas for collaborations and #winwin opportunities in your business.
Keynote: How online communities have evolved and what this means for businesses today.
Stream Topic: How to build and manage a successful online community.
Pauline Stockhausen is passionate about everything social media. She is the leader in online communities and spends her days building communities for businesses.
With nearly around 20 years’ experience in the online space, Pauline is an efficient, effective and a successful networker and businesswoman. Not only has she established an influential social media profile in her own right but she has helped many other New Zealanders do the same.
The combination of wide and varied networks and her strong creative skills allow Pauline to assist business owners to quickly identify process errors and gain results with their social media marketing. Specialities: Marketing, advertising, social media strategy, and implementation, community builder, interactive media technical training, design, photography.
Pauline was a speaker at The Online Business Academy – The Social Media Conference in 2016 #SMCONNZ16.
Pauline was also a speaker at Social Media Marketing World® in San Diego in 2016 and 2017.
Stream Topic: Setting up and managing your YouTube channel.
Table Topic: How sales funnels work to convert customers
Around 3.7 million people in the world today has an internet connection. In 1995, it was less than 1%. This is exponential growth and channels like Facebook and YouTube are doing everything to make the world more connected.
Chad believes that the way PEOPLE connect, engage and buy services and products has changed and will continue to evolve. It always still comes back to people. Whether producing a website, helping with a social media strategy, running a campaign for a client, implementing a digital strategy or managing projects or delivering talks.
Having worked in both corporate roles with the Department of Internal Affairs and the New Zealand College of Chiropractic and within the small business for BuzzWeb and as a Director of The Online Business Academy, Chad knows that it’s about the people and how you engage with them whether online or offline.
Chad is somewhat of a problem solver and does not follow the mainstream when something new is introduced in the social media and digital space. Instead, he will find out if there is a different, better and smarter way of doing things. Chad’s strength lies in being able to converse in an easy to understand way while having advanced technical skills.
Chad has MC’ed The Social Media Conference 2015 and regularly delivers training programmes in Social Media and Digital Marketing.
Jam is a true social media and blogging pioneer.
Making her first clicks in the digital world in the early 2000s as a blogger in her native country Philippines, Jam turned her talents to helping businesses grow through virtual events and the growing social networks – which evolved into leveraging online engagement to generate business success.
Once settled into New Zealand, Jam founded Conversologie, Social Imageries and the NZ Bloggers Network. She has been an enthusiastic participant in the Social Media Conference over recent years, she has spoken at Zomato’s restaurant summit, and has also become an organising committee member of SMCAKL (Social Media Club Auckland). In 2012, LinkedIn ranked her profile as among the top 5% most viewed in the world.
She is a Hootsuite Ambassador and her company has recently become the first and only Hootsuite Enterprise Solution Provider for New Zealand. Jam is passionate about assisting businesses from start-ups to marketing agencies and large organisations – including the University of Auckland, Unitec, The Icehouse, MITE, CDANZ and Rocketshp – to transform their potential through social media. In her words: “Every click should move you forward”.