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What to do when you have fake Facebook likes

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“Please help. My client has purchased Facebook likes, and I am not sure what to do. The likes were bought before I took over the accounts.”

This is a question that gets asked on a regular basis from social media managers. So what is the right thing to do?

Do you close the account and start a new account, or do you keep the account as is?

In the past, having a lot likes gave the impression that you or the company was an expert in the field. Nowadays, it is more important for a page to have great engagement through likes, comments and shares.

These are the three things that happen on your page when you have fake followers.

Engagement drops.

If you have some fake followers, they will not be engaging and interacting with you on your page, meaning that according to the metrics and Facebook algorithm, the people that are are organic followers will not be seeing as many of your posts as they would have if you did not have the fake likes.

Insights will be distorted.

Insights on your page are your analytics. Facebook insights are very important for you to understand who is engaging with your page, where are they from, which posts are performing best, best times for posting, etc. Bought followers distorts these insights completely.

Boosting posts to friends and friends of friends is a waste of money.

Depending on how much money you put into boosting a post and the amount of people you have that are fake followers, chances are your boost is going to go to a number of the fake accounts. If you have 1000 likes, of which 500 are fake, a boosted post for $5.00 will have Facebook state that you will reach ~400 people. If it is a 50/50 ratio of likes to fake likes, 400 won’t be a true representation. Instead of reaching 400, like Facebook states, you will only have reached ~200.

Something else to be aware of is that Facebook intermittently does a bulk ‘sweep’ and these Facebook accounts, which will disappear from your account. You may be saying “bring it on” but it is not a good look for a brand when it drops likes in one hit from 10,000 to 5,000.
See: Justin Bieber Loses Millions of Instagram Followers

Being noted for fake likes, by Facebook, will also affect your account in the future. It seems that Facebook has an algorithm to know when an account is performing well or not. It seems when you are losing likes, it starts showing posts less to your people.

What should you do?

Our advice would be to start a new account and build it with campaigns and advertising. Promote your page wherever you can.

Keep the other account and let people know you are moving to a new page. In the meantime, you could slowly start deleting the fake followers.

Once they are gone, you can try merging pages.

Focus on building your new page and do some focused, targeted advertising.

WANT TO LEARN HOW TO CREATE TARGETED CAMPAIGNS THAT GET ENGAGEMENT? BOOK YOUR CONFERENCE TICKET TODAY
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21/06/2017

Oldschool vs newschool sales – Social selling with Josh Borgia-Frost

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  • Pip van der Putten

    How do you delete followers? We don’t have a problem with fake followers, we have an issue with overseas followers since a video went viral and now 50% of followers are overseas which is not our target audience. Any advice welcome, starting a new page does not sound fun…

    • Chad Zoghby

      Hi Pip, have you gone into settings and set restrictions on countries?

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Vicki Fitch – USA
International Business Coach, Direct Sales Expert

Topics for the Conference:

Keynote: Building a business that you love, with the power of social media.

Stream Topic: How to generate an income using live streaming.

Bio

Vicki has been in the direct sales industry for more than 19 years. She specialises in helping people to make the most out of life with her speaking engagements and mentoring programs, to help others achieve the success she has been blessed with. Her mission is to inspire others to “Live the Life of their Dreams” by helping them identify and flourish in areas they are truly passionate for.

Live Streams are her favourite social media platforms including Periscope & Facebook Live, where she does daily broadcasts and generated a six-figure income in less than one year from her live streaming platforms. Her weekly podcasts, including He Said, Red Said and Vicki Fitch Live: A Fresh Perspective were the first to be pushed on Facebook Live and reaches an audience of up to 300,000 viewers per show. She delivers value on Periscope and Facebook Live at least once a day, bringing inspiration and training on Everything Entrepreneur. Her love for helping others and contributing to a positive community allowed her to connect with quality entrepreneurs in her Facebook Group, The Entrepreneurial Rock Stars and, as a Christian entrepreneur, contributes by running a non-profit organisation, CYAA–Christian Youth Athletics Association, with her husband, Terry.

Vicki got her first taste of business as a pre-teen, where she started doing bookkeeping and telemarketing as a way to generate money until she was old enough to get a “real” job. Her success came quickly, and she bought her first house at the age of 19 and started her first company at the age of 20. She calls herself a “Serial Entrepreneur” because building and selling businesses became a way of life for her until she entered the direct-sales industry, 19 years ago. The direct sales industry launched her into joining the top 1% of her company and the top 10 salespeople, recruiting and team development, worldwide, for more than ten years, while raising a family. Her success and experience resulted in several books including 7 Ways to Close More Sales with Confidence. Her special skill of identifying a need, and finding creative ways to fill those needs, have catapulted her into a successful career and have provided her with the knowledge and experience to help others build successful businesses as well. She is an author, speaker, mentor and international business consultant, helping people worldwide to grow their businesses and achieve their dreams. Vicki’s passion is helping entrepreneurs become Dream Builders and lives by the motto: Dream it, Believe it, Achieve it!

Vicki lives in Southern California with her two boys and husband, Terry, of 20+ years.  She is also blessed to have two amazing step-children who have enriched her life personally, and by the five grandchildren that they have brought into the world that fill her heart with joy.

Samantha Kelly aka Tweeting Goddess (Ireland)
Tweeting Goddess

Topics for the Conference:

Keynote: How to use Twitter to build relationships with customers.

Stream Topic: Twitter hints and tips that will evolve your business.

Bio

Samantha is a leading social media strategist, speaker, and trainer, from Ireland, with over 37,000 followers on Twitter.

Samantha owns and operates Tweeting Goddess.

Samantha and her team plan and deliver effective social media strategies to businesses and entrepreneurs, harnessing the power of social media, and the online community. She is passionate about teaching businesses how to leverage social media effectively and add real value to their business. Samantha is a dynamic and engaging speaker and trainer and is sought after to deliver training courses to many businesses, including Hewlett Packard, HSE, and the Irish League of Credit Unions.

Samantha is also the founder of Social Media Summit Ireland, first hosted in Dublin in 2016 and returns in 2017. The conference brought together digital marketing professionals and leaders across two jam-packed days of digital marketing insights, learning, and information sharing. Samantha is the co-founder of the Women’s Inspire Network – a support network which connects and empowers female entrepreneurs. Originally an online support network, Women’s Inspire Network recently held its first national conference attended by over 250 female entrepreneurs and business owners. The next conference will take place in Ireland in April 2017.

You can find her on all Social Media Channels under @tweetinggoddess.

John Kapos aka Chocolate Johnny
Live Video Expert

Topics for the Conference:

Keynote: The power of live video platforms to evolve your business brand.

Stream Topic: Learn how Snapchat can transform your business – hints, tips and hacks.

Bio

Chocolate Johnny is a third-generation chocolatier and businessman.  Hailing from Sydney, he was an early adopter of the online world.  He is constantly keeping up with the latest trends and developments in social media, and knows how to convert that into business success.

During the past three years, he has used social media to take the “Chocolate Johnny brand” global. His boutique chocolate shop in Sydney is now an international social media dominator.

John is a big fan of live video, which is where the future of social media marketing is predicted to sit. He uses platforms like Periscope, Facebook Live and Snapchat to build brand awareness while showcasing his delicious products and how they are made.

Chocolate Johnny started out on Facebook and Instagram, but his real success came with Snapchat and Periscope.  He has thousands of followers and interaction from 55 countries on his Snapchat and Periscope accounts, many of whom have visited his store when in Australia.

Using social media as the networking tool it is most powerful for, John loves to do interviews with his followers, and profile them on his social media channels. He realised that he was making a huge impact on the lives of his followers and businesses when an influencer told him that her followers had advised her to go and see him and eat his chocolate when she was visiting Australia.

Here are some of John’s social media reach statistics:

Periscope – 21,000 followers and can get 115,000 views on one featured Periscope.

Twitter – 6,000 followers.

However, it is Snapchat is where John gets the most interaction.

@Perfectionchocolates on Instagram has 2,700 followers, and videos get massive engagement of 590,000 views on one video alone.