Michelle Sokolich
Michelle Sokolich believes every business has a story…and sharing your story through video has the power to move customers and create an honest connection, so they feel like they know you before they walk through the door. Business has changed, and people no longer want to deal with faceless organisations – they want to understand the ethos and personality of who they’re buying from.
After directing and producing in the television industry for 16 years, Michelle founded Show & Tell so she could share the human stories behind the business world. Show & Tell stands for realness, empathy, passion – and above all – a love of visual storytelling.
Michelle wants to help clients grow their businesses by standing out from the crowd. Actually, more than that, she wants to give their businesses heart – and help them share that heart with others.
Now you can find her creating authentic and emotive video content for well-known New Zealand brands, or teaching people to create their own marketing videos with just their smartphone in her workshops. This is crucial for all businesses, because in a time-poor, social media obsessed world, video is the quickest way to sum up what your business does – so people can get you – instantly.
Michelle knows the stats – people remember 10% of what they hear, 20% of what they read, and a whopping 80% of what they see, and she really enjoys helping companies use this fact to build relationships with their potential customers. She loves using her passion and skills every day to help businesses build higher engagement, more visibility and drive sales.
How to make videos to promote your business with your smartphone.
The main takeout is that making video yourself should be quick, easy and painless – and I want to teach people how.